Marketing your Physical Therapy Practice to a CrossFit Gym

When it comes to marketing, we often think we need to show off what we can do. We think we need an elevator pitch, an extroverted personality, a quick, convincing argument that the person in front of us needs what we’re selling. The problem with this strategy? It makes it all about us, not about the client we’re working with.

Let’s say you’re a physical therapist who just opened a new practice. You have some CrossFit and weightlifting experience, and you’d love to start marketing your skills to CrossFit athletes and coaches. Where to start?