This is probably one of the first questions you asked yourself when starting your PT practice. Sometimes it’s an ongoing question: we might add or drop insurance contracts as time goes on.
The #1 question to ask yourself before accepting an insurance contract:
It’s easy to fall into the trap of justifying your price, or explaining to a patient why out-of-network or cash practice is better than in-network physical therapy at a “traditional” corporate clinic.
Take the focus off of price.
Marketing your Physical Therapy Practice to a CrossFit Gym
When it comes to marketing, we often think we need to show off what we can do. We think we need an elevator pitch, an extroverted personality, a quick, convincing argument that the person in front of us needs what we’re selling. The problem with this strategy? It makes it all about us, not about the client we’re working with.
Let’s say you’re a physical therapist who just opened a new practice. You have some CrossFit and weightlifting experience, and you’d love to start marketing your skills to CrossFit athletes and coaches. Where to start?
Thinking about taking the leap and starting your own practice in 2023? More and more physical therapists are now skeptical of the traditional high-volume, corporate outpatient PT model, choosing to start their own practices as soon as right after graduation. If this is you, here a few questions to think about as you get started
You’re burned out, you’re tired of seeing too many patients, you want a higher salary, and you don’t feel you’re providing quality care to your patients. You’ve thought about starting your practice for a while.
You’re thinking it might be in your future plans, but for whatever reason, you haven’t pulled the trigger yet. Why not? You’re likely telling yourself one or more of these things… and they don’t have to get in your way.
The current reality: many physical therapists are burned out, stressed out, and unhappy in their staff PT jobs.
For some of us, this starts as early as clinical rotations in physical therapy school. For some, it starts in our first job after graduation. For others, the disappointment, disillusionment, and resentment builds over time.
he how-to is always appealing. It’s a logical first step. We both started out by literally Googling “how to start a PT practice.” We knew how to be PTs...but we wanted to know how to work for ourselves. Starting without a “how-to” manual is overwhelming.
So we focused on the how-to. What system would we use for documentation? Would we take insurance? Where would we be located? What would our logos look like? How would we take payments? What sort of liability insurance did we need? What was the best treatment table? How would we build a website? How would we market? How much equipment would we need to buy?
